As soon as I saw chatter about “Color Factory,” a 12,000 square foot pop-up color experience in San Francisco’s Union Square neighborhood, on Instagram, I was on alert to buy tickets. If you are interested in visiting this two-story, striped building, an exhibition celebrating color and material, do not hesitate. Time slots get posted for a short while and sell out quickly.
Guests of all ages are encouraged to partake in this playground of chromatic splendor and explore the possibilities of hue. My kids and I nabbed mid-day time slots near the end of August. The exhibition is now running until further notice.
Highlights of Color Factory San Francisco include:
- a giant yellow ball pit, filled with 207,000 balls
- a confetti room where visitors can experience the inside of a rainbow snow globe, as a partnership with method
- an all-yellow gift shop by Randi Brookman Harris, with soft serve from Garden Creamery on tap, in a variety of yellow flavors
- a 10,000 ribbon grid you can walk through
- a glass-walled balloon room experience
At the entry, visitors are invited to register for a card with a special barcode which can be scanned at six room-sized photo booth stations set up throughout the exhibition. Images will automatically be emailed to users.
Color Factory has also created a map of 17 specially-commissioned color experiences throughout San Francisco. I hope we have time after our visit to track down a pink drink from Boba Guys; pop into Moth & Dagger tattoo parlor for a custom temporary tattoo; and discover artist Jessica Hische’s secret alley mural.
Color Factory was built by Oh Happy Day with creative direction by Leah Rosenberg and art direction and design by Erin Jang. “I’m so excited to share Color Factory with the world,” said Jordan Ferney, Founder and Chief Happy Officer at Oh Happy Day. “We’ve brought together this talented group of artists and creatives, with a deep love for color, to make these delightful experiences.”
COLOR FACTORY is located at
575 Sutter Street
San Francisco, CA 94102
(about 5 blocks from Powell St BART)
General Admission $32 | Children age 2 and under are free
New ticketing windows get announced on social media every now and then.
Color Factory is open every day of the week, except Wednesday, from 10 AM-10 PM.
Tickets are $32 and available at www.colorfactory.co.
All photos courtesy of Color Factory except where noted.