Long ago, I spent seven years working at an educational toy company in Emeryville. You probably know it.
My colleagues have since spread far and wide, but quite a few have stayed in educational technology. Oakland mom Laurie Peterson is one of those.
We sat down for lunch last week so I could hear about how she simultaneously graduated from business school at Haas, endured a very grumpy pregnancy, and became the head of Marketing for Sifteo cubes.
Invented by some dudes from the MIT media lab who sought to bring a new kind of interaction to screen-based play, Sifteo just launched the current generation of cubes. Aimed to inspire family play around a table, the set of cubes come loaded with a handful of games, and users can download more from the website.
Laurie showed me how the cubes respond wirelessly to each other and to your touch. “Each cube is like a tiny iPad,” she said. Imagine playing a tetris-style game as a team because each player can move a cube independently. Now what if the blocks showed letters, and your new reader could move them around to discover that T, A, and C make CAT and also ACT?
If you'd like to learn more about the geeky cool side of this innovation, watch the TED talk about intelligent play by the founder David Merrill.
If you'd like to WIN A SET of Sifteo cubes, enter our giveaway using the widget below.