Last night I attended an event for bloggers at the Title Nine store in Berkeley and truly enjoyed getting to know this local company better. The women hosting the event represented both the retail store and the corporate office, located in Emeryville.
I’ve received the catalog for years and admired the promotion of athletic women – not just wearing yoga pants – but carrying surfboards, kayaks, climbing, and running. The models are real athletes in all of those fields.
After talking to the social media manager, the bra buyer, the COO, and a store salesperson, I can see how truly passionate they all are about supporting women’s participation in sports.
Buying the right bra turns out to be a critical piece of women using their bodies to their full capacities. Light-bulb moment for me, and I relate. Title Nine has a wall of bras and focuses much of their business on making high-quality sports bras available to women online and in stores.
Molly, the bra maven who does all the buying in that category for Title Nine, personally helped me pick out a sports bra. I loved hearing her talk about how much pleasure she got from seeing women get into the right bra and reach their athletic potential. She got emotional when I asked her how she got started, and told me about helping a Buddhist Monk find a bra for her plus-sized body which enabled her to start a fitness routine that she had never been able to consider before.
When I reported my experience to a friend, she said that she was in the store when local mom and now weight loss blogger Sarah Kaplan walked in and saw how warmly the staff greeted Sarah. It was clear to her that Title Nine was on Sarah’s weight loss journey with her as her body changed sizes over the months. (Sarah has lost more than 80 lbs this year.)
The Title Nine store is located on Fourth Street in Berkeley.
Disclosure: I received a complimentary sports bra as part of this event.