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Baseball gear

Gently Used Sporting Goods for Kids

At Play It Again Sports, families can buy and sell used sporting goods for water sports, baseball, golf, hockey gear, skis, bikes, roller blades, and ...
FLAX art & design now in Oakland

FLAX Oakland: Family-friendly Art, Design, Creativity

FLAX art & design Oakland is the new 14,500 sq ft flagship store. Parents will like the kids' table for creating while you shop. And ...
Edible Excursions stop on Uptown Oakland tour

Anytime experience gift: Edible Excursions in Oakland (DEAL)

Want to eat, drink, and be merry anytime of year? We strongly recommend the foodie tours of Edible Excursions around Bay Area neighborhoods!

Shop local: Goldenbug Shoes for kids on College Ave

Located on a kid-friendly block in Oakland's Rockridge neighborhood, GoldenBug carries shoes for babies, toddlers, and big kids up to size 5 youth.
Heather and Whitney at Lake Merritt

Where to buy {510} Families tshirts and sweatshirts

We have partnered with local screenprinting outfit Alliance Graphics to produce tshirts for kids and parents with our signature {510} mark on them.

Party City open in Alameda’s South Shore Center

This superstore has an expansive selection of Halloween items for both store-bought and DIY costumes.

Locally-inspired gift ideas for East Bay families

10 ideas for holiday gifts for those who love their East Bay lives, from art to housewares and apparel.
Back to school guide for East Bay families

Back to School Guide for East Bay families

Our back to school round-up includes where to buy gear like backpacks to how to get academic support and finding time for fun with your ...

Where to buy ballet and gymnastics gear in the East Bay

4 places to find the right outfit for little dancers.

Shop Local: My Town Fan Club (Editor’s Pick)

East Bay dad and artist Shane Donahue captured my attention with his bold prints of familiar signage around the East Bay, hung at Dimond District cafe ...

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