Kids eat FREE on Tuesdays at IKEA in Emeryville


Last year I wrote about why IKEA is so family-friendly on Rookie Moms, and readers were in serious agreement. One thing people like about the giant furniture retailer is the store’s cafe where the food is kid-friendly and ridiculously inexpensive. The cafe is a cafeteria-style layout, and preschoolers will love selecting a metal tray pusher to […]

How to buy a car in the East Bay:


Thanks to Roadster  for being a sponsor of Whether you live in Fremont or Albany or take BART to the City for the work week, most 510 families need at least one car.  We, the publishers of this site, have both been inspired to buy new cars at various milestones: expecting a first baby; […]

Parents’ Guide to El Cerrito


Mom of two, Cara enjoys making crafts, photography and simple scrapbooking. We asked Cara to tell us about El Cerrito and she sent us this list of tips for families. ~ Heather We live in the flats of El Cerrito not far from El Cerrito Plaza, and while we spend a lot of time in […]

A Parent’s Guide to Lakeshore Avenue

Grand Lake Farmer's Market on Saturdays: parents guide to Lakeshore

Anchored by a library, a playground and a Saturday farmers’ market, Oakland’s Lakeshore Avenue (AKA Grand Lake) District is one of the city’s most vibrant neighborhoods. It’s also a great place for kids and families. I lived nearby for over 12 years, and my now-9-year-old has been enjoying Lakeshore since he was a newborn. Our favorite […]

East Bay Mother’s Day Guide

Mother's Day Berkeley

There are two ways to celebrate Mother’s Day: with your kids or without them. Here are a selection of ideas for both. This year, our Mother’s Day Guide is sponsored by Brushstrokes Studios in Berkeley. Activities With kids or without? At Brushstrokes you can do either, or both. The upstairs studio is reserved for moms […]

Portrait Parties with Candace Smith Photography

Family Portraits Oakland

Oakland-based family photographer Candace Smith offers a unique package for capturing kids on film. Wait, do we still call it film? Families can host a portrait party with friends or cousins or whomever else wants their professional photos done at the same time. The focus is on connection and fun, allowing space for the kids […]

Parents Guide to the Gilman District in Berkeley

Parents Guide to Berkeley's Gilman District

Affectionately named the Gilman District in Berkeley, Gilman Street between the freeway and San Pablo Avenue has exploded over the past year in terms of awesomeness for families with lots of great places to eat, shop, and play. I listed my picks roughly from West to East in each category. Where to play: Golden Gate Fields. […]

Best East Bay destinations and tips for train lovers

Trains you can ride: Train Town Train

Can we talk about trains? My little boys are all about trains. When my oldest was one, the best way to get him out of the house was to talk about the choo choos we would see: real train, BART train, train table, it didn’t matter (but there had to be trains). I could easily […]